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Payfort, an Amazon Company, to Support 100 Arab Startups

#StartUpStayUp is aimed at startups and SMEs, many of which are struggling to survive during the coronavirus pandemic.
Payfort, an Amazon Company, to Support 100 Arab Startups
Payfort will fund digital marketing campaigns for 100 startups.

Amazon company, Payfort, has announced the launch of the #StartUpStayUp initiative which aims at supporting startups and SMEs in the UAE, Egypt and Saudi Arabia. The company has launched a $272,200 (AED1 million) initiative in the UAE aimed at supporting start-ups and small and medium-sized enterprises (SMEs). 

“The PAYFORT team understands this is a critical time for many start-ups and SMBs. With #StartUpStayUp, we aim to help as many businesses as we can to accept payments online quickly and improve cash flow.”Omar Soudodi, Managing Director, Payfort

Payfort will fund a three-month digital marketing campaign across multiple media channels. This includes organic, paid, influencer campaigns, video content production, email marketing campaigns and internal marketing promotions. Over a hundred startup and SMB merchant partners will benefit from the initiative. The marketing campaign’s aim is to increase traffic to their online sites and to boost revenues.

The initiative will also roll out in Egypt and Saudi Arabia.

“The PAYFORT team understands this is a critical time for many start-ups and SMBs,” said Managing Director, Omar Soudodi. “With #StartUpStayUp, we aim to help as many businesses as we can to accept payments online quickly and improve cash flow.”

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