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Paymob and Woo Partner to Develop E-Commerce in the Region

Paymob and Woo Partner to Develop E-Commerce in the Region
Image Source: Paymob
  • Due to the partnership, Paymob’s checkout experience became embedded into the WooCommerce marketplace
  • This comes amongst projections that the MENA ecommerce market is expected to grow to USD 50 billion by 2025. 
  • Due to this partnership, merchants can now integrate over 50 global and local payment methods into their WooCommerce stores.  

Paymob, a MENA fintech company, announces its partnership with Woo, an open-source ecommerce platform.  

Paymob and Woo

Paymob is a fintech company providing financial services in MENA through delivering innovative financial technologies. Meanwhile, Woo is the company behind WooCommerce, an open-source ecommerce platform that powers more than 4 million online shops. 

Due to the partnership, Paymob’s checkout experience became embedded into the WooCommerce marketplace. Thus, providing merchants with streamlined access to its comprehensive suite of digital payment solutions. 

This comes amongst projections that the MENA e-commerce market is to reach USD 50 billion by 2025. This is due to increasing smartphone penetration, a growing young population, and rising demand for digital payment solutions.  At the forefront of this transformation are SMEs despite still facing challenges in accessing tools that aid them in scaling efficiently.

“By embedding Paymob into WooCommerce’s ecosystem, we are creating a future where e-commerce growth is seamless and accessible to all.”

Omar El Gammal, EVP of Global Business Development at Paymob

Integration

Due to this partnership, merchants can now integrate over 50 global and local payment methods into their WooCommerce stores.  This includes Apple Pay, Google Pay and other regional alternatives. Furthermore, the solution is optimized for mobile which delivers a secure checkout experience with embedded 3D Secure and PCI compliance. 

Merchants will also benefit from fast payment processing with next-day settlements (T+1) for most methods and instant settlements. In addition, they will benefit from features such as multi-currency support and retry options for failed transactions. This aims to support higher payment success rates and customer satisfaction.

Additionally, Paymob aims to integrate into Woo’s onboarding experience in order to streamline the setup process for new merchants. Thus, aiming to simplify store activation and enable users to start accepting payments quickly and efficiently. 

Web Griebel, GM, Payments at Woo commented: “We’re excited about strengthening our partnership with Paymob to offer merchants in MENA a streamlined solution that helps them securely scale their businesses.”

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