P&G Egypt launches Unbox Innovation Challenge

Winning start-ups present disruptive solutions for HR & Sales operations of P&G Egypt
P&G Egypt launches Unbox Innovation Challenge

Procter & Gamble Egypt (P&G) launched Unbox Innovation challenge, a program that gives startups and SMEs the opportunity to integrate into P&G’s supply chain of one of the largest and most innovative companies in the world.

The challenge organised in partnership with UNTAP technologies set out to invite startups to solve two key challenges for the Procter & Gamble’s operations in Egypt: Gamified Solution for Small Retailers and Flexible Employee Experiences. Out of 52 registered startups, six were shortlisted to pitch their startup and solution to a panel of experts from the P&G leadership in MEA.

“Innovation has historically been the lifeline of this company, and the driving force behind its evolution and growth over 184 years. Our collaboration with startups is a core part of our global direction, aiming to give innovative entrepreneurs real opportunities to solve real challenges for the company. This allows them to accelerate their growth, and also, ours as a company. Launching UNBOX in Egypt was an easy decision, because this is a start-up ecosystem that has witnessed massive growth in the past year, and we’re seeing stronger, more disruptive technologies coming out of this market, and even going global,” said Samir Lebbar, President and general manager North Africa, Procter & Gamble. 

El-Dokan, Cairo-based e-commerce platform, won the sales challenge for its flexible and ready to enable solution for P&G’s communication with, and management of, small retailers. 

QuickRide, the carpooling network from India, won the Employee Experience challenge by providing a solution for commute to work. 

Also read: Egyptian government signs a cooperation protocol to support startups

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