·  Saudi-based Reachware raised $3 million in a seed round led by Sadu Capital, with backing from 500 Sanabil Investments and Elm Company, to fuel its expansion in the GCC market.

·  The funds will be used to hire talent, integrate AI and machine learning into its offerings, and enhance its product development, sales, and marketing efforts.

·  Since its launch in 2021, Reachware has attracted over 300 clients across industries like retail, manufacturing, and financial services, and has integrated with more than 200 systems to streamline business operations.

Reachware, a Saudi-based startup specializing in automation and system integration, has secured $3 million in seed funding. The round was led by Sadu Capital, with participation from 500 Sanabil Investments and Elm Company, as announced in a company statement.

This investment will support Reachware’s operational expansion, the development of new products, and bolster sales and marketing efforts in the Gulf Cooperation Council (GCC) region. The company plans to recruit top talent, explore advancements in artificial intelligence (AI) and machine learning, and strengthen its partnership program.

Founded in 2021 by Hamza Abusitta and Maysarah Mashaal, Reachware offers a platform-as-a-service (IPaaS) designed to optimize business operations through automation and system integration. The platform connects systems like customer relationship management (CRM), enterprise resource planning (ERP), and inventory management, while also automating routine tasks such as data entry and reporting. Reachware further provides advanced analytics with real-time insights, enabling businesses to make informed decisions via interactive dashboards and custom reports.

In regional funding, the UAE topped the charts with $455.5 million, followed by Saudi Arabia at $300 million, and Egypt in third place with $83 million.