Shezlong, Egypt’s psychotherapy platform, launched its business in South Africa under the name “Upright” as part of its strategic expansion plan abroad.
Shezlong chose South Africa specifically as a lot of research called attention to its need for mental healthcare services and more specifically, e-mental healthcare.
Shezlong created a dedicated website and application with the brand identity of Upright. This is just a stepping stone to the platform’s goal to make mental healthcare available and accessible to everyone to enhance the quality of their lives.
“We are proceeding according to a clear strategy and a firm vision towards expansion and growth. We are aiming to make mental wellness a daily routine for every individual in Africa to help build resilient communities, hence, induce a positive impact on the welfare of the society through innovative, accessible, and easy-to-use technologies,” Mohamed Alaa, CEO of Shezlong, said.
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