Creators no longer have to go through Google Ads Manager to promote their content. YouTube is currently testing a new “Promotions” tab with a number of desktop creators that will make buying ads easier for creators.
The company explains: “We’ve heard that creators want more tools to help grow their channel and reach a wider audience, so we are testing a simpler end-to-end workflow in Studio instead of through Google Ads. If you’re in this experiment, you’ll see a new ‘Promotions’ tab in the Content page of Studio.”
YouTube is also giving creators the ability to view key metrics on the main app on both iOS and Android, as well as schedule, manage and edit live and upcoming mobile streams in Live Control Room and YouTube Studio. The livestream capabilities will be available by the end of the week.
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