• Talabat acquired 100% of instashop from Delivery Hero SE to strengthen its grocery and retail offerings across MENA,
• Instashop will continue operating independently within talabat’s grocery and retail vertical, leveraging synergies to enhance operations and partner networks.
• The acquisition enables cross-listing for partners, fleet synergies, and technology integration to improve customer experience.

Talabat just got bigger. The delivery powerhouse has acquired instashop, an online grocery platform in a move aimed to transform online retail in MENA.

Talabat

What happened? Talabat Holding (talabat) announced the acquisition of Instashop Ltd (instashop).

Effective from the 25th of February 2025, talabat completed the acquisition of 100% of instashop’s share capital from Delivery Hero SE. Furthermore, the sales and purchase agreements were fully funded through talabat’s internal cash reserves with a total value of USD 32 million.

“This partnership will enable us to leverage talabat’s extensive network and operational expertise, allowing us to enhance our service delivery and continue our mission of providing exceptional convenience to our customers..”

Nikola Cabarkapa, Chief Executive Officer of instashop

What does this mean for the two companies? With this acquisition, instashop is now a wholly owned subsidiary of talabat, thus strengthening its grocery and retail offering and expanding its partner network across MENA.

instashop will however continue to operate as an independent brand within talabat’s grocery and retail vertical. This enables both platforms to collaborate and share insights to enhance customer experience and partner tools. Furthermore, this partnership will enable joint business planning in order to unlock net growth potential. 

Instashop

What’s Next? With this partnership, both companies aim to utilize cross-listing opportunities for partners to broaden their reach. talabat aims to expand its partner network through cross-listing opportunities. Additionally, it aims to optimize operations via fleet synergies and shared resources as well as improved product and technology integration.

Tomaso Rodriguez, Chief Executive Officer of talabat, commented: “By integrating instashop’s innovative platform into our operations, we aim to create a more seamless and efficient delivery experience for our customers across the UAE and Egypt whilst also driving further product and technology synergies across our business.”

Company Snapshot talabat, subsidiary of Delivery Hero SE, is an on-demand online ordering and delivery platform in the MENA region. Also focused in MENA, instashop is an online grocery delivery marketplace that connects users with vendors. In this, it streamlines the purchase process and provides the logistics needed to meet fast delivery expectations.