• TBS Holding partners with Shahia Investments to enhance market share in Saudi Arabia and regional markets.
• The partnership aims to build a modern bakery plant in Saudi Arabia, focusing on quality and efficiency.
• The project seeks to meet rising demand for high-quality baked goods and support economic growth in both countries.

TBS

What happened? TBS Holding, a food and beverage company in Egypt, announced the signing of a strategic partnership with Shahia Investments. 

Mr. Saud bin Abdullah Al-Aziz, CEO of Shahia Investments, explained that “This partnership will contribute to strengthening our market share both inside and outside the Kingdom, through our strong supply chain network, distribution infrastructure, and deep knowledge of regional and international markets.”

What is the aim of the partnership? The partnership aims to establish a specialized bakery production plant in Saudi Arabia using the latest technologies to produce a variety of baked goods including frozen products

The first phase of the project will commence in 2026 and will focus on producing various types of baked goods. This aims to utilize modern technologies to improve quality and reduce logistical costs. 

Through leveraging TBS Holding’s extensive experience in the food and beverage sector in Saudi Arabia, this project aims to significantly contribute to the growth of the bakery sector in Saudi Arabia. Additionally, it aims to meet the increasing demand for high quality baked goods in the Saudi and regional markets. 

Saudi Expansion

Entering the Saudi Market Mr. Sameh El-Sadat, Chief Investment Officer & Co-Founder of TBS Holding, “We consider our entry into the Saudi market as the beginning of a new phase of growth, as we seek to provide high-quality bakery products that meet the needs of the Saudi market and align with its aspirations.”

This partnership aims to contribute to the Egyptian economy by facilitating the flow of foreign currency into the Egyptian market.  Furthermore, it aims to enhance the local market’s ability to meet its needs and foster sustainable economic growth between the two countries.

Mr. Ayman Abbas, the main partner at TBS Holding, pointed out that all expansion experiences in the Saudi market have proven to be successful and have enhanced growth. He adds that the economic climate in the Saudi market today represents an opportunity for companies to embark on new growth and expansion horizons.

Who are they? TBS Holding is a food and beverage company operating with more than 120 branches with 6 brands spread across multiple markets. 

Meanwhile, Shahia Investment is a Saudi company specializing in the food and beverage sector and is a player in the distribution and production industry.

Who oversaw the deal? This partnership has received strong support from regulatory authorities in the Kingdom such as the Ministry of Investment. Moreover, the ministry provided the necessary facilitation to develop this investment opportunity. 

Additionally, the deal was overseen by specialized advisory firms, including Gen-X as the financial advisor and Beltone Holding as the financing partner. In addition, Bayt Alnomow Financial was the intermediary between the two companies. 

K&L Gates provided legal counsel to TBS Holding, while Al-Zamil & Al-Kharashi Law Firm provided legal advice to Shahia Investments.