The Giving Movement, UAE-based online sustainable fashion retailer, raised $15m in its latest funding round. The Series A round was led by Knuru Capital with the participation of other investors across the EMEA and Asian region.

It was founded in early 2020 by Dominic Nowell-Barnes, with an initial investment from UAE-based entrepreneurs Lucy & Gaurav Sinha.

“We are proud to be partnering with such value-add investors and to have built a brand in over two years on such an authentic consumer promise. Even more so, to have done this from our home in the UAE. As we expand into new categories and into new markets, quality capital will allow us to remain true to our purpose and to take our ethos global, while continuing to serve our loyalists and community stakeholders,” Dominic Nowell-Barnes, Founder & Chairman at The Giving Movement, stated.

The company has already expanded into formal wear in 2022 and has recently partnered with the Museum of the Future at its February launch. The Giving Movement will utilize its newly acquired funds to further its category growth to include children’s and the recently-announced baby wear lines as it eyes expansion into new markets.

“We are most excited to the part of the next phase of this great journey. The Giving Movement represents the best of what we see as this next, permanent wave in fashion. Consumers care about purpose, circularity, and the environmental impact of what they wear. Dominic and his team combine a very strong business performance with a deeply-rooted stance on community and human values in equal measure,” Alain Dib, co-founder and CEO at Knuru Capital, said.