In a blog post, TikTok announced that they’re expanding their suite of creation tools to include ‘TikTok Now’, a feature similar to BeReal that gives users a new way to “create and connect”, and one that “fosters authentic and spontaneous connections on TikTok.”
The blog post reads: “Making possible deeper connection and entertainment in a fun format, TikTok Now invites you and your friends to capture what you’re doing in the moment using your device’s front and back camera. You’ll receive a daily prompt to capture a 10-second video or a static photo to easily share what you’re up to.”
Similar to BeReal, which sends its users a push notification telling them “it’s time to BeReal,” TikTok Now users are notified between lightning emojis that it is “Time to Now.”
The feature is now available to U.S. users.
Story Update [20 September, 2022]: The feature has been re-released as a standalone app to global users outside the U.S.
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