Earlier this week, WhatsApp announced its first original short film, “Naija Odyssey,” which follows the personal journey of NBA player Giannis Antetokounmpo from his humble Nigerian-Greek origins to international basketball fame.
The NBA star recently signed a long-term endorsement deal with WhatsApp, another first for the Meta-owned company.
In a statement to Variety, Vivian Odior, WhatsApp’s global head of marketing, explained: “‘Naija Odyssey’ is a story that reinforces how WhatsApp helps us embrace our multifaceted lives. In navigating relationships, identity, and even adversity, WhatsApp is there — enabling you to embrace all sides of you by connecting you to those who matter most.”
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