Millennial Brands, consumer player specialising in launching and developing direct-to-consumer and digital brands, operating in the Middle East, raised $35 million from Global Emerging Markets Group with additional participation from Al Attiyah Group, Dash Ventures, Ishango Consulting, Rami Al Ali and other regional investors.
Millennial Brands currently manages various brands across consumer and personal care categories, including body care, men grooming, hair care, baby care, and fragrances.
The company serves thousands of consumers and generates a multi-million dollar turnover; it is managed by a team of 100 employees, with deep expertise in the strategic management and operations of a diversified portfolio of brands.
“Millennial Brands is proud to receive the substantial financial support from international and local investors in this new age of consumer and retail, where expertise and talent are preferred over distribution based business models. As a female-founded and led firm, we are delighted that the mindset is changing, as such global brands and sophisticated investors intersect with our belief and ability to execute on an emerging yet transformational business model with the goal to create a scarce and landmark brand in the region” said Amira Ali, General Manager of Millennial Brands.
The startup aims to use the fund to launch its own brands, and consumer technology as well as grow their existing categories of licensed brands.
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