The Food Lab (TFL), Egypt’s first cloud kitchen services operator, raised $4.5m in a pre-seed fund round. This round included investors from across the world and was co-led by Nuwa Capital, Shorooq Partners and 4DX Ventures. The pre-seed round also saw the participation of Saudi Arabia based Al Faisaliah Group and Abdul Majeed Al Hokair, alongside Japan’s Samurai Incubate and other angel investors.
Established in 2020 by Kareem El Daly, Ahmed Osman, and Wesam Masoud, TFL partners with 50+ local champions and international brands who are leveraging the company’s platform to grow their presence in Egypt. With TFL, existing restaurant owners can grow exponentially, while new brands can go from concept to launch within just 10 days.
“Our mission is to bridge the gap between restaurants and consumers, and by building technology infrastructure, we are enabling the transformation of Egypt’s Food & Beverage (F&B) industry. In large countries like Egypt, with restaurants and consumers spread out over distances, it is imperative for businesses to create an incredible customer experience irrespective of how small or far the consumers are,” Kareem El Daly, Founder & President of The Food Lab said.
The Food Lab platform enables scalable growth opportunities for restaurants through a technology-based platform. TFL’s technology transforms restaurants into data-driven enterprises, centralising company data in one simple platform. Restaurant managers can have easy access to reporting and benchmarking tools, an insights platform, customer segmentation and marketing tools, and measure growth against industry KPIs.
“Together with our new investors we look forward to building on our leadership position to expand across Egypt. Job creation in the form of strategic hires remains a key priority alongside the further development of our technology. We are also excited to lay the ground-work for expansion to new markets in the Middle East and Africa, which will unlock growth opportunities for restaurants,” Ahmed Osman, co-founder and CEO of The Food Lab said.
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