Zbooni, UAE-based cCommerce platform, has officially launched in Egypt. The startup aims to support the Egyptian economy by providing digital commerce tools for the estimated 3.5 million small to medium size enterprises (SMEs) across the country.

cCommerce (connected commerce) enables businesses to sell more through popular chat apps, like WhatsApp and Telegram. Businesses can convert conversations into transactions through sharing real-time shopping baskets and payment links. With more than 50 million social media users in Egypt, Zbooni provides an opportunity for businesses across the country to capture orders, accept payments, and sell more, while tracking everything.

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“We’re excited to launch in Egypt and pioneer cCommerce with inspiring Egyptian entrepreneurs and businesses. As an Egyptian-American who has lived and worked across the region, it’s humbling to be able to bring new tech solutions to my home country. With the help of our key partner JumiaPay and National Bank of Egypt, we expect to support thousands of Egyptian businesses to sell more with Zbooni in 2022,” Ashraf Atia, co-founder and COO of Zbooni, said.

In September 2021, Zbooni raised $9.5m in a Series A funding round to fast-track its expansion across the region, develop new products and hire key new team members. Zbooni also signed a payment partnership with JumiaPay. The agreement enables payments across Zbooni’s cCommerce platform through JumiaPay’s payment gateway.