Valeo, a UAE-based wellbeing-tech startup, has closed a $3 million Seed funding from multiple investors including Global Founders Capital, Global Ventures, Nuwa Capital, and FJ Labs.

Launched in 2021, Valeo is a personalized health and wellness marketplace offering users access and insight into their wellness data. Consumers can seamlessly purchase packages through the app, combining ‘at-home’ wellness tests and personalized advice from certified coaches covering a variety of areas such as lifestyle, nutrition, and movement guidance.

Nadine Karadag, COO and Co-Founder of Valeo, explained “Maintaining your wellbeing in the fast, modern world can be time and money consuming. You can find yourself paying a lot of money chasing health fads, and yet the right personalized advice at the right time remains difficult to find. Where do you go when you are not sick but you are not feeling your best? Valeo closes this gap in the market by providing a solution that is convenient, impactful, and reasonably priced. We want users to start their journey towards feeling their best using the Valeo app from the comfort of their homes.”

Sundeep Sahni, CEO and Co-Founder of Valeo, added “We’re so grateful to be part of the UAE startup ecosystem that has enabled us to bring Valeo to life. Moreover, Dubai has a thriving wellbeing scene that is led by government and private initiatives such as Dubai Fitness Challenge. Post-covid, people living in Dubai have become significantly more conscious of their wellbeing.”

The company is targeting a large gap in the market where end-consumers are still largely underserved: optimizing health and fighting fatigue. “Valeo has zeroed in on a massive market that is still untapped, at a time where consumers are looking for more than over-the-counter supplements and one-size-fits all approaches. By placing control over the consumers’ health back into their hands, the company is poised to reshape how we think of health and wellness in MENA,” said Stephanie Nour Prince, Partner, Network and Operations at Nuwa Capital.

Valeo Wellbeing will use the funds to scale the platform and introduce new wellbeing products in the UAE market.