valU, a Buy-Now, Pay-Later (BNPL) fintech platform, and noon.com, e-commerce platform and online shopping destination, partnered to allow noon’s users to take advantage of valU’s installment plans when shopping.

This partnership will allow noon’s customers to utilize payment plans for purchases over 500 EGP. This will make products more accessible to a wider consumer segment, encouraging more people to purchase their favorite products online.

“We are incredibly pleased to be offering our services to noon, a digital ecosystem of products and services. Entering into new partnerships with digital innovators such as noon is a key tenet of our expansion strategy. valU will provide online consumers swift and seamless payment services that will make products more accessible, as well as help noon broaden and diversify their customer base,” Walid Hassouna, CEO of valU, stated.

The partnership is part of valU’s strategy to expand into new sectors with integrated service offerings. valU aims to expand to different service industries, including healthcare, education, real estate finishing, sports club financing, and many more. 

“Partnering with valU aligns with noon’s strategy in creating a seamless customer experience offering multiple payment methods. We’re looking forward to increasing our customers’ transaction volumes and fulfilling their shopping needs through even more convenient and affordable payment options,” Mostafa Salem, VP of Growth and Digital Strategy at noon, said.