Arabic learning platform Zedny launched today with a pre-seed investment of $1.2 million from angel investors. The platform launches with over 200 online courses and 400 animated video summaries of global business bestsellers, as well as 5,000+ hours of learning.
Zedny.com is now available in the Middle East. Its target audience is individuals looking to develop their business skills and acquire general knowledge. It also targets people looking for jobs and employees who want to climb the corporate ladder.
Zedny provides year-long online learning and development at a fraction of the cost of one offline training course for an employee. Additionally, the platform can act as an external employee performance evaluator through its AI integrations. It integrates gamification into the HR development cycle to encourage individuals to develop their skills and business acumen.
Founder and CEO of Zedny Mohamed Youssef El Baz says “It is essential that businesses start exploring modern L&D solutions in order to engage their workforce, as well as develop their employees.”
Through the platform, employees, managers and individuals are set on a designated careerlearning and development path. These paths tackle behavioral, social and business knowledge, as well as office and digital tools to expand users’ horizons. Research suggests that E-learning enables learners to absorb five times more material for every hour of training. As a result, productivity within organizations is heightened and employees’ performance is enhanced.
“Zedny provides the content in Arabic as it is the language that most employees in Egypt speak and think with,” Co-founder and CCO of Zedny Basil Khattab said. “Currently, besides Zedny, there is no localized, Arabic cross-skill learning and development platform that has it all.
The World Economic Forum expects one-third of core job skills will change in the next five years. If the skills gap isn’t closed in the next 3-5 years, this would negatively impact a company’s future growth. Zedny says that for this reason, it is aiming to strengthen Arab human capital, one company at a time.
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