• Lebanese startups AYKY and pYckd are seeking Italian partners and investors with Pro Terra Sancta’s backing.
• The initiative showcases Lebanese resilience and entrepreneurship while reaching beyond the region.
• This cross-border collaboration strengthens innovation and investment in MENA-Europe partnerships.

A Global Leap: AYKY and pYckd Travel to Italy

Can you imagine the streets of Beirut? It is a place where hustle reigns and dates back to the Phoenicians. That spirit is imprinted in the Lebanese DNA and drove two Lebanese startups, AYKY and pYckd, seeking partners in Italy.

The cross-border endeavor has been achieved with the help of Pro Terra Sancta. This non-profit organization, known for its Work in Progress (WIP) initiative, is giving these innovators a global stage​, reported Startup Business.

AYKY, an AI-powered workplace management platform, aims to optimize productivity through cutting-edge tools tailored for hybrid work environments​. Meanwhile, pYckd, a logistics tech start-up, is revolutionizing last-mile delivery with data-driven solutions designed to reduce costs and improve efficiency​.

With Pro Terra Sancta facilitating connections, both startups are leveraging Italy’s ecosystem to attract investment and build strategic partnerships. Their shared mission? Prove that Lebanese innovation can compete globally.

The Resilience of Lebanese Entrepreneurship

You know, the thing about Lebanon—it is built on resilience. Despite economic struggles and the impact of ongoing conflict, the Lebanese entrepreneurial spirit always burns bright. These startups exemplify that fire.

According to AYKY’s founder, Ara Abadjan, “Innovation has no borders, even in challenging times.” This sentiment underscores how Lebanese entrepreneurs continue to adapt, driving forward even when the odds are stacked against them​.”

“Our approach is to take great care of both buyers and sellers by providing a user-friendly platform that integrates all the necessary functionalities: shop window, customisation, payment, shipping’,” expressed CEO George Daccache.

While Lebanese businesses may adapt to the circumstances, some things remain unchanged.

Lebanon’s Economic Challenge: Turning War into Opportunity

The Israeli-Lebanese conflict has inflicted immense damage on local businesses, yet initiatives like this signal hope. By tapping into international networks, startups like AYKY and pYckd can create economic value, supporting local employment while expanding globally. 

Their success showcases the potential for tech-driven economic recovery​. Lebanon’s entrepreneurial ecosystem, marked by creativity and adaptability, is ready to make waves far beyond the Mediterranean.

With Pro Terra Sancta’s support, AYKY and pYckd are showing how even the toughest circumstances can be a springboard to success. These startups know the hustle, and they have what it takes to thrive.