• talabat Egypt launched the “Saktna Wahda” initiative to transform food carts into fully equipped restaurants.
• The initiative supports young entrepreneurs, boosts local economies, and contributes to Egypt’s Vision 2030 goals for sustainable development.
• It enhances talabat’s market presence by integrating small vendors into its ecosystem and expanding food diversity for consumers.

Supporting Ambition: talabat Egypt Continues to Push for Entrepreneurship

So picture this—yourself strolling through the streets of Cairo. Do you see those food carts on the corners, grinding to make it work? Now, talabat, the big player in food delivery, steps in with a hand up—not a handout.

They call it “Saktna Wahda,” a powerful move to turn humble street food carts into full-fledged restaurants, all while giving these hustlers a shot at the big leagues.

The program targets food vendors across Greater Cairo, Alexandria, the Delta, and the Canal Line, transforming their carts into fully equipped kitchens. talabat also registers these vendors on its delivery platform, helping them reach more customers and boost their income.

Hadeer Shalaby, Managing Director of talabat Egypt, explained the drive behind the program. “This initiative embodies our commitment to Egypt’s Vision 2030 in supporting small and medium enterprises and providing job opportunities for young people to boost the local economy,” said Shalaby.​

A Boost for Local Economies and talabat’s Ecosystem

The “Saktna Wahda” initiative goes beyond food. It enhances talabat’s ecosystem by partnering with small businesses, which already make up nearly half of the platform’s restaurant network.

This move is a win-win. Entrepreneurs like Abdel Rahman Samir, also known as “Mr. Aboudah,” express gratitude. “It was a dream, and today it has become a reality. Seeing my food cart turn into a full-fledged restaurant has been life-changing,” said Samir.

This approach also diversifies talabat’s offerings, providing customers with a broader range of local cuisines while fostering sustainable growth.

Aligning with Policy, Facing Competition

talabat’s initiative aligns with Egypt’s Vision 2030 policy goals, emphasizing SME growth and youth empowerment. At the same time, it strengthens talabat’s position in the MENA market, where players like Uber Eats and local apps bring fierce competition.

However, scaling these efforts and ensuring quality across small vendors could prove challenging, especially with resource constraints.

Still, with its strategy rooted in community impact and digital integration, talabat’s “Saktna Wahda” is setting a benchmark.It is showing how social responsibility and business growth can walk hand in hand. This is not the first time talabat lends a hand to support local brands. That is somethin’ even a street hustler like me can respect.