Canva: The Graphic Design Tool for Amateurs

Canva: The Graphic Design Tool for Amateurs
Source: Forbes

Graphic design creation can be intimidating and hard to understand for amateurs. The tools are often complex and getting to know software as an amateur can be a daunting task. Often, people give up before they even get started. Australian startup Canva wants to give everyone the chance to be able to design.

Cameron Adams, Cliff Obrecht, Melanie Perkins founded Canva in 2012. Since then the startup has solidified its reputation as the design-tool for non-designers and reached unicorn status.

The startup operates on a “freemium” model and makes money from user subscriptions and by selling images created by designers for $1. Users can easily design presentations, social media graphics and more with various layouts, images, photo filters, icons and shapes, and fonts. Late last year, Canva added an editing tool that offers video templates, access to a stock content library and easy-to-use animation tools.

Canva reached unicorn status in 2018 after it raised an investment of $40 million in an investment round led by Blackbird Ventures. Additionally, the startup acquired three companies. The startup acquired two stock image companies, Pixabey and Pixels, to help it become the “Netflix of stock photography”. In addition to Zeetings, a presentation platform through which users can combine their PowerPoints and PDFs with video, web content, images, and polls.

The startup is doing very well in the pandemic. In June, it raised $60 million in new funding. This round brings Canva’s valuation to $6 billion. The startup plans to continue to expand its collaboration tools, launch an office in Texas to serve as its U.S. enterprise hub, and to acquire more companies. Over 30 million people use Canva on a monthly basis.

If you see something out of place or would like to contribute to this story, check out our Ethics and Policy section.