Kuwait-based HOT Technologies, a digital fitness startup, has closed it’s Seed funding round with $1.1 Million from regional angel investors.

HOT Technologies is a subscription-based fitness application that makes fitness accessible and rewarding by giving users the power to train anytime and anywhere. It includes thousands of hours of curated and localized fitness content. For instance, they host a daily schedule of live classes that cater to different levels and goals. During a live class, the coaches will challenge attendees, call their names during class, and invite them to their next classes. HOT will soon be launching exclusive content for guided personal training sessions, alongside other features. 

Founder and CEO, Nezar Al Saleh is a three-time entrepreneur who is committed to creating a healthier and greener future. Nezar stated, “We can’t wait to show our region, as well as the world how the HOT app can make fitness fun, social, and empower us all to lead a healthier lifestyle.”

“We’re blessed to have had believers in our vision and team from the start. The current climate did not really impact our fundraising efforts. We were blessed to be oversubscribed and had to align with investors that had the most value add.”

Nezar continued, “COVID-19 helped shed light on the value of training regularly at your own time and place. Without tech-enabled solutions such as HOT, quarantine would have been harder than it was on many people. During this period, we experienced unprecedented growth, and are happy to have most of these users continue living a healthy lifestyle.” 

Their goal is to ultimately become the solution to motivate people in the MENA region and beyond to lead a healthy and happier lifestyle. It is doing this through a combination of technology and some of the best minds and bodies in the fitness world.

With this round, HOT Technologies will use the funds to further develop its product offerings. The startups want to provide people with an addicting take on fitness by leveraging the latest technology and by onboarding top coaches across the Middle East.