COFE App, UAE-based online coffee marketplace, acquired Saudi app Kaffeen in a move to consolidate its presence across the region.
Kaffeen was founded in 2018 by Hassan and Hashem Aljawad in Saudi Arabia, and allows users to order coffee online and pick it up or have it delivered. This acquisition allows Cofe to strengthen its e-commerce operations while solidifying its presence in the kingdom.
“We had launched Kaffeen with a mission to disrupt the online coffee market, and joining hands with Cofe, I believe, is the logical next step when it comes to bringing our mission to fruition,” said Hashem Aljawad, Kaffeen’s co-founder.
The startup is planning to expand to new markets such as Turkey, Egypt and the UK. It also acquired UAE-based coffee marketplace Sippy Beans earlier this year.
“We want to work with people who have the vision to change the way people access their coffee worldwide.The acquisition of Kaffeen and Sippy Beans in the first quarter of 2022 are strong indicators that Cofe is looking to strengthen its reach within the region, before proceeding to expand first to Egypt and then overseas later this year” COFE Founder and CEO, Ali Al Ebrahim, said.
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