Crowd Analyzer, a social media analytics firm based in Dubai, has acquired TaskSpotting, a Dubai-based activation platform.
Ahmed Saad and Bahaa Galal founded Crowd Analyzer in 2014. The startup analyzes publicly available data from social media platforms and news outlets which they sell to their clients.
Dirk Stevens, Karim Aly and Walid Sherif founded TaskSpotting in 2014. Taskspotting helps brands optimize their positioning by activating their audiences across 14 markets. The app lets smartphone users look for “missions” in nearby locations using GPS for companies seeking data collected by the end-user.
“The acquisition of TaskSpotting is a promising step towards our vision of empowering brands with a comprehensive service portfolio that not only allows them to listen to and understand how they’re being perceived on social media, but also implement and activate the peer to peer content to better improve their brand positioning.”
Ahmed Saad
Co-Founder & CEO, Crowd Analyzer
The two startups found commonalities within their businesses as well as target audiences or ‘crowds’. Clients making use of the Crowd Analyzer technology will be able to gain a wider understanding of their brand positioning and use TaskSpotting’s tools to directly reach and empower their audience to become ambassadors for their brand. Through the acquisition, they will be able to offer clients a more in-depth brand consultation. Additionally, it will help Crowd Analyzer reach a larger audience. Thereby, growing the scope of their work and the conquering a larger part of the data analytics market.
“The acquisition of TaskSpotting is a promising step towards our vision of empowering brands with a comprehensive service portfolio that not only allows them to listen to and understand how they’re being perceived on social media, but also implement and activate the peer to peer content to better improve their brand positioning,” said Ahmed Saad, co-founder and CEO of Crowd Analyzer.
In November 2019, Crowd Analyzer raised $3.5 million in a Series A funding round led by Tech Invest Com. The investment is helping the company expand to Egypt and Saudi Arabia.
Crowd Analyzer has raised a total of $5.09 million in funding since it was founded in 2014.
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