- Dsquares acquires a majority stake in Prepit amidst a projected 10.3% CAGR growth for the Egyptian loyalty market.
- This is in an effort to combine their expertise in order to provide businesses with enhanced customer engagement.
- They integrated Prepit’s SaaS based platform with its advanced AI engine and an F&B automation with Dsquares Campaign Command Center.
Dsquares and Prepit
Dsquares, B2B loyalty solutions provider, announces its acquisition of a majority stake in Prepit, a B2B Software as a service (SaaS) loyalty platform.
Prepit is a B2B SaaS platform specializing in AI-driven solutions for SMEs in the food and beverage industry and e-commerce sectors. Meanwhile, Desquares is a B2B loyalty solutions provider that delivers innovative solutions to over 150 million end users through a network of 21,000 merchant branches. Moreover, it leverages both AI and SaaS technology to provide an all-encompassing suite of loyalty and rewards solutions for its clients.
Prepit optimizes operations by automating processes like inventory management, menu optimization and customer segmentation. When integrated with Dsquare’s expertise in creating impactful loyalty programs, the result is an ability to enhance operational efficiency, customer retention and profitability. Thus, the combined platforms aim to transform interactions into lasting brand connections and to offer personalized customer experiences.
“This acquisition is a defining moment in our journey to empower SMEs with transformative loyalty solutions. By integrating Prepit’s AI-powered platform into our ecosystem, we are reshaping how businesses connect with their customers.”
Marwan Kenawy, CEO of Dsquares
Acquisition
This acquisition is happening in the midst of projections that the Egyptian loyalty market is expected to grow at a CAGR of 10.3% and reach USD 785 million. In addition to reported exponential growth in the F&B and e-commerce sectors in the Middle East. Meanwhile, Egypt’s F&B sector is expected to grow at CGAR 15.47% from 2025 to 2030. Thus, there is a rising demand for integrated loyalty solutions
This acquisition aims to introduce a new era of engagement that offers tailored rewards and eco-conscious dining options. In this they combined Prepit’s SaaS based platform with its advanced AI engine and automation module built for the F&B sector with Dsquares Campaign Command Center. Moreover, the goal with this integration is so customers can have personalized experienced and tailored communication.
With their utilization of AI-powered recommendations, they aim to suggest relevant products, services and offers to customers. Thus, increasing the possibility of fostering strong brand connections with customers. Moreover, they aim to achieve this through delivering hyper-personalized rewards and gamified loyalty programs in order to captivate the consumers.
“We aim to address the increasing demand for hyper-personalized and gamified loyalty programs, essential for businesses aiming to enhance customer engagement and retention in a rapidly
Karim Hussein, CEO of Prepit
All in all, the acquisition aims to enhance customer satisfaction and also aid businesses in their competitive landscapes.
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