Dubai-based startup Seez has raised a $6 million Series A round. Founded in 2017, the startup allows users to shop for cars with its Seez App, which offers a smart search engine for car listings and proprietary, AI-powered pricing and negotiation tools.

The new funding will go towards an online buying service that will allow users to purchase cars via the app. Furthermore, the funding will also be used to create Seez Cross-Border Car Shopping, a fully-digital car import/export service allowing people in any country to buy a car from the UAE with a few clicks.

The round was raised from strategic partners and other investors, including German VC Crealize, Wamda, B&Y, and Phoenician Funds, as well as several angels.

The alliances between Seez and its strategic partners, regional automotive heavyweights who distribute a total of 9 top global car brands, allows the startup’s product development. It also supports the industry while it undergoes digital disruption.

“From the very beginning we have been using technology to change how people shop for cars. During the first three years we focused on building our product and growing our user base. Now we are leveraging this platform and using it as a launchpad for all these exciting new services we want to launch.”

Tarek Kabrit, CEO, Seez

The Seez app has grown to over a million users and expanded across 5 countries. With almost 500,000 cars listed on its platform it serves as the largest car catalogue in the region. As they add new services, they aim to benefit from the synergies across various countries.

Seez had previously raised $3.2 million over two rounds, bringing its total funding to date to $9.2 million.