EEP acquires a majority stake in Egypt’s education content developer Selah El Telmeez

EEP acquires a majority stake in Egypt’s education content developer Selah El Telmeez

EEP, Egypt Education Platform, an education service provider in Egypt, and the Sovereign Fund of Egypt (TSFE), acquire a majority stake in Selah El Telmeez (SET), a K-12 education content developer.

“Our primary objective going into this partnership is to capitalize on the existing wide spectrum of globally available technological advancements. This investment complements TSFE’s Education Investment strategy to provide a wide segment of Egyptians with affordable innovative educational solutions that are intended to support Egyptian students against their learning challenges. TSFE seeks to increase returns and create wealth for future generations across several axes, among which is creating sustainable returns through investments that tie closely to Egypt’s priorities,” said CEO of TSFE Ayman Soliman.

Selah El Telmeez was founded in 1960 by Hamdy Mostafa and has grown over the past 60 years to become an iconic learning guide for K-12 students, especially in the primary grades across various subjects.

“As part of EEP, Selah El Telmeez will deliver more value to students with a broader and more agile platform, backed up by EEP’s highly dynamic, passionate, & experienced team that operates in a very well-governed structure. We are thrilled to embark on a journey with Egypt Education Platform that will, undoubtedly, transform the learning experience across the country by putting more focus on engaging digital content to lead this educational revolution,” Waleed Hamdy, CEO of Selah El Telmeez.

Egypt Education Platform was established in 2019 and is backed by a diversified group of regional and global investors including EFG Hermes and the Sovereign Fund of Egypt.

White & Case acted as legal advisor for EEP on the acquisition of SET, and Adsero acted as legal advisor for
TSFE and Al Tamimi & Co acted as legal advisor for the Sellers.

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