Nessiam, Morocco-based fashion tech startup, raised 3 million Moroccan dirhams, which accounts to almost $305k, under the 212 Founders program.
This investment will allow Nessiam to become a benchmark brand in the MENA region and establish other product lines such as swimwear and accessories.
“Nessiam has demonstrated resilience and inventiveness in democratizing an ethical brand in a fashion market dominated by fast fashion businesses. We won this challenge by incorporating technology into the project’s DNA, such as a digitalized sales process, user experience, marketing, community interactions, and so on. We were honored to assist them in developing a strong brand on Moroccan soil and allowing them to take the initial steps in the MENA area. Following the lifting, we will make every effort to make Nessiam a prominent player in the region’s Fashion Tech,” Youssef Mamou, Director of the 212 Founders Program CDG Invest, said.
Nessiam, which was founded in 2021 by Mohammed Damiri and Hamza Aouadi and offers a comprehensive and specialized selection of products to meet the needs of all women. The startup provides women with fashionable, high-quality products at reasonable costs.
“Through Nessiam, Hamza Aouadi and I hope to do more than just meet a market demand by offering products to our consumers at lower pricing. We also want to give all women a voice through our collections. This vision has become a reality thanks to the support of 212 Founders, who have enabled us to establish a brand that pursue our beliefs,” Mohammed Damiri, Co-Founder of Nessiam, said.
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