Gamiphy, a digital loyalty and gamification platform designed for e-commerce businesses to offer their customers incentives and rewards, raises $1.5m in a pre-Series A funding round led by Kuwait-based Al Muhallab VC with the participation of Jordan’s Innovative Startups and SMEs Fund (ISSF), Bank of Palestine, and a group of angel investors, in addition to funding from the Innovative Private Sector Development (IPSD) project.
Gamiphy allows businesses to easily launch their customer loyalty programs with core features including points, referrals, and rewards.
“The unique combination of loyalty program interaction with behavioral data analysis is our focus to deliver unique personalization and recommendations for consumers that make their online shopping journey smoother and delightful,” Aws Al Nabulsi, Gamiphy’s founder and CEO, said.
The startup’s latest development is a machine-learning personalization engine, which allows them to offer their clients personalized on-site and off-site experiences.
If you see something out of place or would like to contribute to this story, check out our Ethics and Policy section.