Grubtech, an all-in-one SaaS platform for cloud kitchens and delivery-centric restaurants has secured $3.4 million Pre–Series A funding. Investors included large regional family offices, a US-based venture capital firm as well as reputable angel investors. Having already deployed its solution across hundreds of brands and processed hundreds of thousands of orders, GrubTech will use the funds to further accelerate product development and capitalize on increased demand from MENA, Europe, and the Americas.
The F&B sector is rapidly transforming driven by strong demand for online food delivery that has been catalyzed by the pandemic. This has forced restauranteurs to adapt their business models to focus on delivery, mainly through food aggregators such as Talabat, Deliveroo and Hunger Station. In addition, it has accelerated the growth of cloud kitchens around the world. Grubtech has been purpose built to cater to the digital transformation of the F&B sector by building an end-to-end operating system that tackles the friction points arising from operating a high volume food delivery business, and unlocks the ability to serve multiple delivery-only brands from a single location. Grubtech’s fast growing client base include large cloud kitchens and restaurant groups in the MENA region and abroad. The start-up is releasing a self-serve version for smaller chains shortly as it looks to power the next generation of champions in the food delivery space.
“Grubtech has built a pioneering tech stack which is trailblazing advancements in the growing online food delivery and cloud kitchen space. We are incredibly excited about grubtech’s growth potential globally.” said a syndicate of private investors in the MENA region, led by Ghassan Oueida and Gry Loseth.
Grubtech solves for the fragmented rest-tech landscape by integrating with third parties like food aggregators, logistics providers, points-of-sale solutions and ERPs. Its product streamlines operations with the ultimate goal of maximizing kitchen utilization, reducing the order to doorbell journey whilst reducing costs.
“Unlike other players in the market that focus on solving one of many pain points, grubtech has built an all-in-one platform, reducing friction points across the order lifecycle. Given our extensive experience investing in the F&B sector, we are big believers in the need for grubtech’s solution and understand the magnitude of the problems it is solving,” said AbdulMohsen Ibrahim AlTouq, CEO of AlTouq Group.
Grubtech’s solution serves different business models including cloud kitchens, multi-brand single location models and delivery-centric restaurants. The solution is also being used by owners of underutilized real estate such as hotels and gas stations that are creating their own cloud kitchens.
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