Talabat Launches “Talabat Mart,” 30-minute Grocery Delivery Service in Cairo

Right before Ramadan, the Delivery Hero company launches Talabat Mart to capitalize on the wide gap in the online grocery market.
Talabat Launches “Talabat Mart,” 30-minute Grocery Delivery Service in Cairo

Talabat just announced the launch of Talabat Mart in 85% of Cairo. Talabat Mart is the company’s Quick Commerce concept, delivering groceries to customers within 30 minutes, 24 hours a day. The dark stores concept, also known as virtual or delivery-only stores, will deliver groceries to customers’ doorstep in less than 30 minutes.

“We have expanded into grocery deliveries recently using a marketplace model. But with the launch of dark stores, which is the first of its kind in the region, Talabat is betting big on grocery delivery,” Talabat Egypt’s Managing Director Hadeer Shalaby said in a press conference held earlier today. “We aim at making the life of the Egyptian consumer easier by providing services, that is not available in the market which is the consistency of the delivery time, a wider variety and a seamless ordering experience.”

Talabat already launched over 20 dark stores all over Greater Cairo. Talabat Mart’s dark stores are powered by cutting-edge technology, designed to enable order preparation efficiently by the talabat’s in-store team. Each store is also strategically located across the city to guarantee the best delivery radius is achieved in order to deliver in under 30 minutes. The range of products features sold through talabat mart include grocery, detergents, fresh food, butchery and ready meals products and more – offered at affordable price points, and with unbeatable convenience.

“Our customers are our main focus, and we are proud to be able to tackle their everyday grocery shopping challenges. With talabat mart the Egyptian consumer’s household needs are just 2 clicks away, and the order will be received within an unprecedented delivery time of under 30 mins.  as we lead the charge in the Q-commerce space to become the go-to online store for customers all over Egypt,” added Ahmad Yousry talabat mart’s General Manager.

Talabat Mart is starting with groceries but will soon expand into other verticals. This Mother’s Day, the app is introducing new items to its virtual racks such as blenders and kettles among other kitchen equipment for those who need saving with a last minute gift.

Founded in 2004, Talabat is a Kuwaiti food delivery platform that was bought by the German delivery tycoon, Delivery Hero, in 2016. One year later, Talabat its Egyptian rival Otlob, and it wasn’t until August 2020 that it announced that Otlob had become Talabat. Delivery Hero has been spurring controversy since its arrangement with Glovo three years ago, ending up with Glovo exiting several markets across the MENA region. The German gig-economy company operates through many food delivery startups like Otlob and Talabat in over 40 countries all over the world.

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