- Halo AI raised USD 6 million with aims to expand in the MENA region.
- The company uses its Agentic AI to optimize the way brands and creators collaborate.
Funding
In a funding round led by Raed Ventures and Shorooq, Halo AI raised USD 6 million as part of the 1 Billion Pitches Competition. With this investment, the company aims to expand across the MENA region, beyond Saudi Arabia, focusing on the UAE and Kuwait.
Founded in 2024, Halo AI is an advanced networking platform that connects brands with nano and micro-influencers using Agentic AI. The company first launched in Saudi Arabia with goals of revolutionizing the way brands and creators collaborate.
Creator Economy
The global creator economy according to Tina Daher, Principal at Shrooq, faces some inefficiencies. Halo AI tackles this with its Agentic AI, which autonomously matches creators with brands and optimizes campaign performance in real time.
“The creator economy represents one of the most dynamic and transformative opportunities of our time, but it has long struggled with inefficiencies in scaling meaningful brand-creator collaborations.”
Tina Daher, Principal at Shorooq.
Halo’s Agentic AI
With its non-traditional automation methods, Halo AI aims for new levels of efficiency in optimizing creator-brand connections and value-enhancing engagement.
“Unlike traditional automation tools, our AI actively thinks, learns, and adapts to each brand’s unique needs while understanding what drives creator success, resulting in an 85% reduction in manual work and performance metrics that far exceed industry standards.”
Vito Strokov, Co-Founder and CEO of Halo AI
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