Homzmart, furniture & home goods marketplace platform, announces the acquisition of Berlin-based technology company, MockUp Studio.
MockUp Studio’s technology will allow consumers to visualize their furnished home in minutes. The acquisition means Homzmart will digitize the whole interior design process, starting from an empty room – exploring different layouts, finishings and floorings with different sets of Homzmart’s catalogue assortment – shown as a 360 degree view.
Integration of MockUp Studio into Homzmart’s operations will begin immediately. It is anticipated that the full home visualization and interior design experience will be available to Homzmart’s consumers in the fourth quarter of the year.
“We are delighted to complete this acquisition in Germany, and start integrating MockUp Studio’s technology into Homzmart’s product family. We have been very clear that our intention is to grow rapidly, expand regionally, and consolidate the whole furniture value chain. We are successfully doing all these things, and this M&A is a solid step in our value chain strengthening,” Homzmart’s CEO and co-founder, Mahmoud Ibrahim, said.
MockUp Studio uses artificial intelligence and advanced computer vision, and digitizes furniture shop images rapidly and efficiently. The technology understands images to accurately mix and match items based on interior design guidelines.
If you see something out of place or would like to contribute to this story, check out our Ethics and Policy section.