Insider, a platform for individualized cross-channel experiences, acquired MindBehind, a conversational commerce and messaging platform.

Insider enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences.

This acquisition will enable Insider to accelerate the development of its conversational solutions with MindBehind’s technology. The move will mean marketers can design and deploy highly effective conversational customer experiences, that improve customer engagement, increase lead generation, and boost sales revenue.

“MindBehind’s Conversational Commerce and Messaging capabilities will become an integral part of Insider’s solution. This acquisition accelerates our product roadmap in delivering marketing teams the capabilities they need to stay ahead of the competition and future-proof their businesses. Insider has enabled brands and retailers to send individualized rich promotional and transactional messages via WhatsApp for three years. The acquisition of MindBehind’s WhatsApp solutions into our platform will accelerate our product roadmap to enable our partners to deliver end-to-end customer experiences from within messaging apps to further increase engagement and sales through meaningful dialogues,” Muharrem Derinkök, Co-Founder and Chief Product Officer of Insider, said.

MindBehind also recently expanded to the Middle East with a Dubai office last year. MindBehind is an international conversation management company that connects customers to intelligent virtual assistants or live agents through any messaging channel for maximum efficiency.