Jumeirah Group, a luxury hospitality company and member of Dubai Holding, acquired its first property in Switzerland, the flagship property Le Richemond. The acquisition forms part of the Group’s strategy to build its brand profile in gateway destinations across the world.

The acquisition comes in line with Jumeirah’s plans for investment in key cities that support the diversification of its portfolio and build brand equity as a globally recognized luxury hotel operator. The expansion to Geneva will support Jumeirah’s vision to become one of the world’s top five luxury hotel brands.

Jumeirah plans to introduce its signature wellness and fitness concepts and will also focus on bringing its culinary expertise to the banks of Lake Geneva, a city well-regarded for its diverse culinary craftsmanship and innovative spirit, with the introduction of unique destination dining concepts.

“This is an important acquisition for Jumeirah as it marks our entry into Switzerland, presenting guests with a prestigious address to stay in the heart of Geneva’s most desirable destination, as well as serving as a gateway to world-renowned ski resorts. Le Richemond is a legendary property with a 140-year legacy and impeccable pedigree, and we are committed to preserving this heritage as we redesign the hotel. We are in pursuit of the finest architects and designers to curate an exceptional hotel within the Jumeirah portfolio, and we are confident that the re-launch of this property as a new ultra-luxury hotel in Geneva following the completion of the planned renovation works (currently expected in 2025), will support the city’s tourism economy, attracting both domestic and international visitors for business and leisure,” Katerina Giannouka, Chief Executive Officer of Jumeirah Group, said.

Le Richemond was founded in 1875 and is located on the banks of Lake Geneva in a prime location at the heart of the city’s business district and a short walk from the city’s luxury designer boutiques.