Novajax acquires Jordan’s streetwear brand Jobedu

Novajax acquires Jordan’s streetwear brand Jobedu

Novajax, a US-based Web3 company, acquires Jobedu, MENA-based streetwear Arab pop culture lifestyle brand, after raising a seed round.

“Jobedu’s journey started in 2007, at a street market, with 6 designs on 600 t-shirts. That path has led us here, at the stepping tones of the metaverse. NFT technology is just the tech solution we need to further empower Jobedu’s creative community collaborations,” Tamer AlMasri, Cofounder of Jobedu, said.

Jobedu will complement Novajax’s goal to bridge the gap between digital and physical worlds by leveraging blockchain technologies.

Jobedu works with designers, illustrators and international IP holders to produce their works on high quality affordable apparel and accessories for retail and distribution throughout the MENA region.

“NFTs have the potential to empower creatives, IPs, and communities with seamless compensation and protection through blockchain technologies. NFT technologies are developing rapidly with many traditional companies moving to the web3 ecosystem. Novajax is excited to onboard Jobedu to its family and bring exciting new tech to the MENA region and globally,” Amer Ghanem, Cofounder of Novajax, stated.

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