• Football legend Rio Ferdinand invests in Saudi sports app, Koora Break, boosting its expansion and innovation.
• Koora Break caters to sports fans with real-time updates, analysis, and gamified experiences.
• The partnership aims to elevate sports engagement and align with Saudi Vision 2030.

Koora Break: From the Pitch to the Tech Field

Rio Ferdinand is no stranger to strategy, but this time, he’s trading the football pitch for a digital play. The Premier League icon has taken a stake in Koora Break, a Saudi-based sports app that’s capturing the hearts of fans across the region.

The application serves up real-time match updates, game analysis, and a gamified twist that makes every user feel like a coach on the sidelines.

“Koora Break not only offers outstanding coverage of football and sports throughout Saudi Arabia and the region, but it is innovating through the participation of fans and the use of artificial intelligence and data to export the best sports product.”

Rio Ferdinand, CEO of The Ferdinand Group

With Ferdinand on board, the app plans to expand its reach and sharpen its features to appeal to global audiences.

Why This Matters in the Sports Tech League

Here’s the big picture: Saudi Arabia is investing heavily in tech and sports as part of its Vision 2030 plan. Sports tech is a booming market globally, expected to hit USD 41.8 billion by 2030, and Koora Break is positioning itself as a tough competitor in MENA’s slice of the pie.

“By closing this investment round, and cooperating with a partner in the status of the The Ferdinand Group, Kora Break shows its level of ambition and its potential for rapid expansion and development.”

Bader Al-Hammad, Founder of Koora Break

Founded in 2020, Koora Break has already racked up over 1 million active users, making it a fan favorite in the region. The app’s innovative approach—mixing sports updates with interactive features—has set it apart from traditional platforms.

Ferdinand’s backing is not just about funding; it’s about leveraging his influence to boost the brand’s credibility and visibility globally.

A Glimpse into the Future of Sports Engagement

With Rio Ferdinand in its corner, the Saudi-based application is poised to redefine sports fan engagement. The app plans to integrate AI-powered analytics, personalized content, and even virtual reality features to create immersive experiences for fans.

This partnership also plays into a larger narrative: the rise of sports as a unifying force in the Middle East. By making sports more interactive and accessible, Koora Break is setting the stage for a more connected and tech-savvy fanbase.