SEA Ventures partnered with FOODICS, a cloud-based restaurant technology and payments platform in the MENA region, to digitally empower entrepreneurs in the F&B sector by providing technical solutions for startups.

This agreement aims to achieve digital empowerment and operations management automation to enhance the quality of emerging projects and provide numerous support services to upgrade the entrepreneurship landscape around Saudi Arabia.

“The F&B sector is one of the most dynamic sectors, requiring the continuous introduction of innovative concepts, which can be complex to embrace at a restaurant/café level. Thanks to our cooperation with SEA Ventures, we will be able to support Saudi chefs, entrepreneurs, and emerging brands in the sector, by providing them with innovative digital and tech solutions. We will empower and enable them to focus on developing their projects in order to create new experiences for their customers. This strategic alliance will contribute to strengthening the Kingdom’s ambition of being the first destination for unique and rich tastes in the Middle East and the Arab world,” Suhail Jaber, General Manager of Foodics Saudi Arabia, said.

FOODICS was founded in 2014 and processed over 6 billion orders through its platform. It also raised $170 million in its latest series C funding round last year.

SEA Ventures is a Saudi-based business accelerator that offers incubation, consultation, acceleration, and education programs and services.