Snapchat launched its first accelerator program for emerging Black creators, which promises to pay 25 selected applicants a sum of $10,000 a month to help launch their careers.
Launched in partnership with Google Pixel, UNCMMN, and Westbrook Media, the “Black Creator Accelerator” program is part of Snapchat’s 523 initiative, which supports underrepresented content creators.
“Black creators face unique systemic barriers across the creator industry — from disparities in compensation and attribution to toxic experiences and more,” Snapchat wrote in a release. “We believe one of the ways we can help remove some of those barriers is to provide mentorship and financial resources to emerging Black creators in the early stages of their professional career.”
The program aims to support diversity and enhance representation across the entertainment sector, mainly through funding and mentorship. Snapchat continued: “The launch of this accelerator program is part of our broader, ongoing efforts to ensure that content on our platform reflects the diversity of Snapchatters and their interests.”
In addition to access to beta test tools, participants also get “Snap Star Status”, which gives them insight into advanced audience analytics, access to Snapchat’s creator monetization products, and the branded content-facilitating creator marketplace launched last year. Snapchat hopes this will “create a meaningful feedback loop between Black creators and Snap product teams to improve the inclusivity of the platform for Black creators.”
Applications to the Black Creator Accelerator program are open today through Aug. 12, and 25 creators will be notified of their acceptance by early September.
Snap says creators will be selected “based on their unique voices, alignment with Snap’s values, and vision for their career without giving preference to follower numbers or previous brand partnership experience.”
This is not the first program of its kind this year. In January, YouTube announced its grantees for its #YouTubeBlack Voices Fund — a 2020 pledge to spend $100 million to “amplify” Black creators through 2023.
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