Instead of redirecting users to Ticketmaster and Eventbrite, Spotify has launched tickets.spotify.com to sell live show tickets to fans directly on the platform.
There, Spotify users can easily use their Spotify account to purchase tickets with their debit or credit card.
The site lists gigs that are available to book on the home page, and users can see their past and upcoming ticket bookings under the My events section. Currently, tickets are available for sale for artists like Limbeck, Crow, Annie DiRusso, Four Years Strong and TOKiMONSTA, which will be performing in the U.S. in the coming months.
Although the company hasn’t officially announced the service yet, it was noticed by Chris Messina, who quickly tweeted about it and broke the news.
In a statement to TechCrunch, the company said: “At Spotify, we routinely test new products and ideas to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings. Tickets.spotify.com is our latest test.”
It is expected that when the website is officially launched, Spotify will move all its gigs, which are available on its newly-revamped in-app live event discovery page, to its new ticket platform. Currently, some events listed on the page still use ticketing partners like Ticketmaster, AXS, DICE, and Eventbrite, while some “are available for purchase directly from Spotify.”
Spotify’s new platform release comes days after TikTok partnered with Ticketmaster to let users discover concerts and other live events. In February, Snap also struck a similar partnership with the ticket booking platform to power event discovery through Snap Minis — third-party party programs on Snapchat.
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