Grubtech, UAE’s foodtech startup, signs an agreement with FinTech platform Geidea. Grubtech is a tech-solutions provider for restaurants and kitchens, Geidea is an e-payment and FinTech platform, making the partnership ideal for Grubtech’s clients’ POSs.
The signing ceremony witnessed the attendance of several representatives including GrubTech’s Egypt Country Manager Osama Harfoush, GrubTech’s Founder and CEO Mohamed Al Fayed, and Geidea’s General Manager in Egypt Ahmed Nader.
“This agreement is an imperative action for Geidea in order to expand in F&Bmarket that is growing rapidly in Egypt. It will enable cafes and restaurants owners to work more efficiently, while providing a better experience in terms of online food delivery. It will also help the business owners increasing sales through utilizing multifarious trademarks via a single window in an easy way”, said Ahmed Nader, General Manager of Geidea in Egypt.
The representatives explained how the cloud kitchens and restaurants sector is growing in Egypt, which gives the firms even greater opportunities to offer their services in light of the digital transformation the F&B sector is seeking.
The deal will first be implemented in Egypt, and then will expand to other countries where Grubtech operates, including the rest of the MENA region, Asia and Africa.
“Tech solutions GrubTech provides benefit its clients in easing selling and purchasing transactions, tapping digital transformation policy all institutions across the world adopted recently towards sustainable development goals achievement by 2030”, GrubTech’s Egypt Country Manager Osama Harfoush commented.
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