Telegram will be launching a paid subscription plan this June, founder Pavel Durov said on Friday.
The paid plan will include new and improved features, including a higher limit for chats, media, and file uploads. Free users, however, will still have access to paid features, such as the ability to view “extra-large” documents, media, and stickers sent by Premium users, or add premium reactions if they’ve already been pinned to a message.
This direction is a change to the app’s tagline, “Telegram will be free forever. No ads. No fees.” The company is testing a new tagline with the update, which reads: “Telegram provides free unlimited cloud storage for chats and media.”
Last month, the messaging app introduced a number of features including custom notification sounds, custom mute durations, auto delete menu in profiles, replies in forwarded, and message translations on iOS.
By providing more “speed and resources”, Telegram plans to expand past its current limits for everyone, and to do that, traffic and server costs might become unmanageable if the free version remained in place since Telegram is mainly funded by users, not advertisers.
In a blog post, Durov explains: “The only way to let our most demanding fans get more while keeping our existing features free is to make those raised limits a paid option.”
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