The Fashion Kingdom (TFK), Egypt’s curated fashion, beauty and home accessories e-commerce marketplace, raises $2.6 million in a seed funding round.
The seed round was co-led by CVentures and A15 with participation from existing investors and new participating investor Lotus Capital, Raba Capital, Sunny Side Venture Partners, Foundation Ventures and The Cairo Angels Syndicate Fund.
“TFK is a curated marketplace much needed by the rapidly growing fashion e-commerce world. Our market opportunity is vast, and the drivers underpinning it – compelling. We have grown by more than 3.3x in the last year, and the online customer groups we cater to, are only growing larger. Our competitive differentiators, plus access to our investors’ wealth of knowledge and regional expertise, positions us perfectly to become the market leader in Egypt and beyond,” Fadi Antaki, Founder and Chief Executive Officer at The Fashion Kingdom, stated.
The startup will used the funds to accelerate TFK’s growth, build scalable technology, grow the team, strengthen and scale TFK’s 360 value proposition for brands.
This involves offering a one-stop-shop solution covering operations, co-marketing, omni-channel, and digital content creation services that assist local fashion brands in their digital transformation efforts, grow their online sales and help them become more sustainable.
Read more: Cartona, Egypt’s B2B e-commerce platform, raises $12m in a Series A round
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