In an email sent on Tuesday, Twitch said it will be lifting its exclusivity agreement that prevented its partners from streaming on rival platforms, including YouTube and Facebook Live, provided they don’t simulcast on Twitch. They can, however, use TikTok and Instagram Live at the same time to increase their watch base.
“When we first developed the Partner Program, we felt it was important for streamers to focus solely on Twitch for livestreaming to build their communities,” the company wrote in the email. “We still believe that Twitch is the best place for creators to build and engage with community. We also recognize that the digital landscape has changed since we first introduced the Partner Program and that many of you engage with your communities in many different places. So, we are updating our policy.”
The company’s FAQ policy was promptly updated to this effect.
This decision is a way for Twitch to circumvent an ongoing situation where its streamers are leaving the platform, as with a number of popular streamers, including LilyPichu, Myth, and DrLupo.
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