The e-commerce industry is currently booming, there are 12 to 24 million e-commerce websites currently available. When we talk about the future of commerce, we have to talk about both e-commerce and offline retail.
The Shopify ecommerce market credibility study 2021 predicts that 95% of all purchases will be made online by 2040. The lost opportunities because of lack of personalization is more than $750 billion dollars in 2021.
There’s a new trend happening which is experiential retail, top brands are doing a lot of great examples of experiential retail such as: Nike. 40% of brands prioritize experiential retail yet 57% challenging to implement it. 53% of the customers check the products in-store but buy online (and vice versa).
Here are some of the top challenges faced by retailers:
- Procuring & Managing Inventory
- Breaking down organizational Silos
- Unifying online & in-store operations/data
Most of these challenges are centered around supply chain management.
Our unique digital platform capabilities are helping the merchants to deliver consistent, convenient and personalized customer experience for all the different touch points throughout the client journey.
Consistent E2E customer experience is the key differentiator to unlock repeat business & healthier LTV.
We will continue enriching our digital platform capabilities and work together with the key stakeholders in the ecosystem to shape the future of commerce in Egypt and the Middle East.
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