FlapKap, a company revolutionizing e-commerce and SaaS growth in the MEA region, launches and raises $1.2 million. The fundraise was led by A15, a MENA venture capital firm.

FlapKap is the regionally contextualized version of Clearco and Wayflyer, the startup offers online businesses AI-based insight to help them optimize their advertising spend and maximize profits. Then, it offers these businesses revenue-based flexible payment terms, on that advertising spend, to ensure sustainable growth without cash constraints.

“A15 is proud to lead the fundraise for FlapKap and to back its CEO, Ahmed Coucha, for –our second venture together. FlapKap is not only a visionary company with an excellent business model, but it is creating real tangible value for the region by helping SMEs grow. It also has a first mover advantage in a significant market, all of which creates a very bright future,” Karim Beshara, General Partner at A15, said.

FlapKap currently operates in the UAE and Egypt and will soon launch in Saudi Arabia. The company also expects wider MEA expansion and rapid merchant acquisition.

“We have taken a proven international business model, and adapted it for the Middle East. Our solution empowers SMEs and startups to grow sustainably, without losing equity, and to help manage their cashflows. With a first mover advantage, and a huge market opportunity, we are excited to extend the growth opportunities we have unlocked for our early clients to the whole region,” Ahmad Coucha, co-founder and CEO of FlapKap, said.