Flashy, Dubai-based visual content SaaS platform, the first sophisticated AI-powered content solution tailor-made for brands across MENA, raised $400k in a pre-seed funding round. The round was led by regional and global backers, alongside a significant investment by the Ukrainian VC fund TA Ventures, as the firm’s first investment into the Middle East.
Founded in Dubai in July 2021 by co-Founders Aidan Christofferson and Jacopo Trinca, The startup was created after recognizing the growing demand for the provision of digital content at scale for brands and businesses looking for quality imagery alongside pro editing and a fast turnaround. The platform enables scalable visual content solutions allowing fast moving brands to focus on their core business and product offering.
“Alongside the benefits of speed and supply, Flashy Creatives across MENA are partnering with Flashy to work on content for major international brands through our low-touch, streamlined platform. The traditional model utilised to source creatives, from traditional agencies to standalone freelancers, is extremely high-touch and difficult to scale for mid-sized and larger enterprises. Flashy is built to help businesses and brands deploy high quality visual content across numerous platforms that represents their brands at the highest level, producing imagery regularly, and at scale. Less than 7% of professionals are admitted onto the Flashy platform, to ensure consistency and quality,” Jacopo Trinca, Co-Founder at Flashly, said.
The investment will enable Flashy to expand the current team structure as it launches a new seed round raise of $2m, just 7 months after the startup was incorporated, alongside continued demand and growth for the platform services across the region.
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