- KashNow, a Noqood Holding subsidiary, partners with Sandah Microfinance to deliver innovative financial solutions to micro-entrepreneurs, fostering financial inclusion through digital transactions.
- Micro-entrepreneurs can easily secure financing from Sandah through the user-friendly KashNow app, aligning with state initiatives to streamline regulatory procedures for startups.
- The partnership, praised by Eng. Amr Salem, CEO of KashNow, and Suhail Rashwan, CEO of Sandah, aims to extend microfinance services to more Egyptian micro-entrepreneurs, emphasizing the transformative role of digitization in sustainable growth and financial inclusion.
KashNow, a subsidiary of Noqood Holding, has formed a strategic partnership with Sandah Microfinance to provide innovative financial solutions to micro-entrepreneurs, promoting financial inclusion through digital transactions.
The initiative aligns with state efforts to streamline regulatory procedures for startups.
The Financial Regulatory Authority’s monthly report highlights a significant increase in beneficiaries from microfinance companies, reaching 4,280 with a value of 4.03 billion EGB by August 2023, compared to 1,270 beneficiaries and 1.19 billion EGB in August 2022.
Eng. Amr Salem, CEO of KashNow for FinTech Solutions, expressed enthusiasm for the partnership, emphasizing their commitment to supporting the Egyptian state’s vision for developing micro-sized projects and fostering financial inclusion.
Suhail Rashwan, CEO of Sandah, highlighted the partnership’s goal of extending microfinance services to more Egyptian micro-entrepreneurs through the KashNow app, emphasizing the role of digitization in achieving sustainable growth and expanding financial inclusion.
Ahmed Saleh, Business Development Director at Sandah, emphasized the link between digital transformation and financial inclusion, fostering a more vibrant economy and accelerating Egypt’s GDP growth.
The KashNow app offers a range of financial solutions, including gold investment, savings, and consumer finance accounts for purchasing goods and services, with options for bill payments and installment plans. Additionally, users can access comprehensive medical services through the app.
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