Meta starts testing NFT integration

Meta starts testing NFT integration
Image Credits: NFTE

Meta, Facebook’s parent company, has started testing Ethereum and Polygon NFTs for some U.S. creators on its social network, and will soon add support for Solana and Flow.

Meta Product Manager Navdeep Singh shared a sneak peek of what NFTs will look like on Facebook on Twitter this Wednesday. According to the tweet, users will have a “digital collectibles” tab on their Facebook profiles where they can showcase their NFTs.

Users will also be able to connect their cryptocurrency wallets to their Facebook accounts and turn their NFTs into Facebook posts that their friends can like, comment on and share.

The company confirmed there wouldn’t be any fees associated with posting or sharing a digital collectible, and it wouldn’t offer the ability to turn digital collectible posts into ads.

Meta first launched NFT support on Instagram this May to increase the company’s foothold in the metaverse. The success of the integration drove the company to further integrate Meta into web3 after its recent “metaverse” rebranding and its launch of a digital clothing store for Messenger and Instagram, allowing users in the United States, Canada, Thailand, and Mexico to buy digital wearables for their avatars from brands such as  Balenciaga, Prada, and Thom Browne.

Zuckerberg also added that the social platform is working on augmented reality NFTs which users can add to Instagram Stories using Spark AR, the company’s software AR platform.

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