stc, a digital leader providing innovative services and platforms to customers, partners with COFE App, an online coffee marketplace, to enhance their digital services, through the ‘Weyak’ initiative.

Through the partnership, stc and COFE will be organizing a series of interactive activities including online activations, special events, and the COFE Festival in Kuwait. The platform will also have special promotions, especially for stc customers at selected COFE Shops in Kuwait.

The partnership comes in line with stc’s sustainable corporate social responsibility program and efforts to support local SMEs and startups. The ‘Weyak’ initiative is a concept launched by stc to focus on sustainably supporting local SMEs and startups while enabling digital transformation.

“In line with the core values of our CSR program, the ‘Weyak’ initiative positively reflects the mission we aim to achieve through such a program. Encouraging and empowering SMEs, who are the backbone of our economy, to innovate and pursue their unique visions is a key factor in building a strong, healthy, and sustainable economy. Our partnership with the COFE App, as well as other Kuwait-based innovative concepts, reinforces our efforts to support the youth, entrepreneurs, and innovators to pursue their creative visions to achieve an outcome that places them on the regional and global maps,” Danah AlJasem, General Manager of Corporate Communications at stc, said.

COFE recently signed an agreement with PIF’s Saudi Coffee Company (SCC). Through the agreement, COFE App will be the premium online partner for SCC and will make Saudi-grown beans available to consumers through COFE’s mobile app.