ZealPay, a mobile payment, loyalty, and AI platform, has appointed Sherif Abdou as its new Managing Director. He will play a key role in shaping the strategy for the new data-driven loyalty solutions launch in Egypt along with overseeing the expansion plans in the EMEA region. This comes as ZealPay looks to continue its journey of empowering merchants to unlock the full potential of their customers by leveraging data and analytics.

Sherif joins ZealPay with over 23 years of experience in the Telecom and FinTech industries with a demonstrated track record in customer experience, commercial operations, digital operations, and e-wallets. His last position was Head of Vodafone Cash Commercial Operations E-Wallets at Vodafone Egypt.

“I’m privileged to join ZealPay and work alongside such an incredibly talented team who are mission-driven and innovative. I look forward to developing ZealPay’s data and loyalty portfolio while growing our footprint in the region and across the globe.” Sherif Abdou, Managing Director of ZealPay, said.

Under Abdou’s leadership, Vodafone succeeded in increasing its e-wallets market share by more than 60% with a reduced complaint resolution time by half and a next-day refund solution that was introduced for the 1st time in Africa.

“We are excited and fortunate to welcome Sherif to our team, a purpose-driven industry leader with an exceptional track record of developing cutting-edge solutions that are expected to fuel our aggressive plans to introduce world-class and innovative data-driven loyalty solutions for Egypt and the region,” Omar Ebeid, Founder of ZealPay, said.

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